The Sexy Art of Writing Headlines that Kill
If you’ve written for a print publication, you’ve had the bittersweet experience of submitting a story and having your headline written for you. It’s great, because another human being has to go through the agonizing experience of writing the perfect headline for your story. It’s also horrible, because this little baby that you’ve nursed and cradled and nurtured to perfection is now turned over to a perfect stranger, who for all you know will mangle it with a clunky humdrummer.